At Drivata Finance, our leadership team blends decades of experience in credit union lending, dealer management, and portfolio analytics. Together, we’ve built a billion-dollar lending program, developed lasting dealer relationships, and delivered consistent results that satisfy both bottom-line goals and regulatory standards.
Rob Roseman – CEO & Co-Founder
Rob Roseman is the driving force behind Drivata Finance’s dealer and credit union partnerships. With decades of experience cultivating relationships across nearly 200 dealerships in Iowa, Wisconsin, and Illinois, he has developed a rare ability to see both sides of the indirect lending equation. Rob understands the day-to-day operational challenges dealers face—from inventory management and deal desking to cash flow—and equally recognizes the priorities of credit unions as they balance loan growth, risk management, and member value.
This dual perspective allows him to bridge goals seamlessly, creating partnerships that drive volume for dealers while delivering consistent, high-quality portfolios for credit unions. Known for his straightforward approach—earning trust, delivering results, and keeping business moving—Rob ensures that Drivata Finance remains a trusted, results-oriented partner in every market it serves.Ajay Singh – COO & Co-Founder
Ajay Singh brings a unique blend of strategic vision and hands-on operational expertise to Drivata Finance. Over his career, he has managed a billion-dollar indirect auto portfolio, served as Senior Vice President of Lending, and led mortgage, commercial, and consumer lending divisions. In addition, Ajay served as Chairman of the Board for a 140,000-member credit union, giving him first-hand insight into governance, member expectations, and the broader responsibilities of credit union leadership.
This experience gives Ajay a comprehensive understanding of the challenges credit unions face in growing loan portfolios—balancing risk, profitability, and regulatory scrutiny—while also recognizing what dealers need from a lending partner to keep transactions smooth and consistent. He is known for his data-driven approach, disciplined risk management, and ability to design lending programs that are profitable, scalable, and examiner-ready. His guiding principle is clear: grow smart, protect the portfolio, and align every decision with the success of both credit union members and dealer partners.Skyler Palen – CIO & Co-Founder
Skyler Palen brings a modern, technology-driven perspective to Drivata Finance, ensuring that innovation and efficiency are built into every stage of underwriting and funding operations. With a strong background in indirect auto lending and fintech integrations, he focuses on delivering the speed and accuracy that dealers demand while maintaining the consistency and compliance credit unions require.
In addition to his operational expertise, Skyler has orchestrated several hundred million dollars in loan participations—working both through nationally recognized trading platforms and direct credit union models. This experience has given him a deep understanding of how to structure transactions that maximize liquidity and portfolio performance while meeting the unique needs of participating institutions.
Skyler oversees underwriting workflows, funding quality control, and system optimization, bridging the gap between dealer expectations for quick turnarounds and credit union standards for risk management and audit readiness. His ability to align advanced technology with practical lending operations allows Drivata to provide a process that is not only fast and reliable, but also scalable and examiner-ready.
At Drivata Finance, we believe the right mix of experience, relationships, and technology can transform indirect auto lending for our trusted partners and stakeholders. We're big enough to bring proven processes, robust compliance, and industry-leading results—yet small enough to move quickly, adapt to your needs, and treat every partner like our only partner. “Small enough to make a massive difference” isn't just our tagline—it's the way we operate every day.